5LQ Episode 163: Shannon Litton –

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In this episode of the 5 Leadership Questions podcast, Todd Adkins and Barnabas Piper are joined by Shannon Litton, the President and CEO of the 5by5,  a marketing and digital agency which serves change makers, those who work where life change happens. In this conversation, Litton discusses how to have clarity in vision, how to develop culture, and the importance of mentors.

BEST QUOTES

“In marketing, we either have a clarity or a reach problem.”

“In ministry space, we struggle with clarity. We have so much to say, that we don’t know how to boil it down and be clear about it.”

“I want to delegate to people who I know can do a better job than me.”

“For churches and organizations, the older you become the more and more complex you get.”

“The most difficult thing we do is choose what’s the best way and not just the available way.”

“We believe everything rises and falls on culture and culture rises and falls on the leader.”

“As a leader, what are things that I can do that only I can do?”

“You want to make your culture so strong and so clear that people self select out if they don’t fit.”

“When I walk into the office, I think chief culture keeper is my job.”

“Not one thing that we planned 20 years ago has happened.”

“I thought I wanted to lead, but I really needed to learn.”

“I wish I would have found mentors earlier in life.”

“I was so ready to lead other people that I wasn’t looking for people to lead me and to learn from.”